Entrepreneur Way
Unlocking the connection between personal growth and business success
In the world of entrepreneurship, challenges are inevitable. From scaling sales to perfecting your business model, or even finding the right talent, every problem seems to have a solution just out of reach.
The Entrepreneur Way is designed to help you realize that these business challenges are often deeply intertwined with personal challenges. Your business reflects who you are, and by understanding and addressing your own personal development, you unlock the potential to solve even the most persistent business problems.
At the heart of it all is the concept of Path with Heart, which emphasizes key questions:
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How can you align your company's mission with your life goals?
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Can success be redefined through personal joy and peace instead of financial outcomes?
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What is your company's true impact on the people and relationships around you?
Why choose the Entrepreneur Way?
Beyond traditional mentoring programs
Through a combination of self-reflection and expert guidance, we reveal how your mindset and behavior influence your business outcomes.
Addressing the root of the problem
Often, it's not that you’ve been avoiding a problem—it’s that the way you perceive and tackle the issue isn’t working. The Entrepreneur Way will help you shift your perspective and develop new methods for addressing challenges.
Learn through reflection, not failure
In the fast-paced business world, unresolved problems can lead to failure. However, failure doesn’t have to be the only teacher. Our mentors guide you through current challenges, helping you to address and solve them before they escalate.
Start your journey with the Entrepreneur Way
If you’re ready to address the personal challenges that are holding your business back, the Entrepreneur Way is here for you. Join a community of like-minded people and experienced mentors dedicated to helping you unlock your full potential. Together, we’ll help you achieve the growth and success you’re striving for—both personally and professionally.
The Entrepreneur Way consists of 15 mentoring sessions in a year and a Masterclass. Usually, mentoring sessions are every three weeks, but some people choose to have them more during intense periods.
This approach is especially relevant for entrepreneurs who:
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Have achieved some success but find themselves stalled in growth.
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Have been successful but no longer feel inspired to continue as before.
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Are ready to step away from leading the company and seek the next leader to take their place.
Rein Lemberpuu
I see true knowledge as a personal experience and personal power as result of impeccable execution in all daily matters. I stand for personal power and freedom from social conditioning. I represent not only passive acceptance of what is but also active participation in life to fight for what I believe in.
Anu Martinson
I'm interested in people. I enjoy seeing people discover their inner superpowers, achieve their dreams and find their path with the heart. I believe that we have all the needed resources inside ourselves. All we need to do is find them and build them stronger.
Aleksander Tõnnisson
My vision is to take full responsibility for my own life and to help others do the same.
Thought Leader
Having a background in physics and engineering, I have approached leadership challenges for many years from the angle of building the best possible team and environment where people can bring out their best talent. Like in engineering where every next iteration is slightly improved and closer to perfection.
Today, 20 years later and now having Toltec knowledge of human nature, I see I had missed the boat by far. In our current stage of evolution, one person can perform at their best amongst other humans in a relatively small percentage of their work time.
Perfection is achieved by reducing the mistakes made and that is only possible when you work on something already tried and tested. However, when something can be achieved with an already proven method, robots and technology can be implemented as all the rules can be programmed, and with each iteration, you indeed get closer to perfection. However, when it comes to leadership we still need humans as we are working on something for which machines are either too expensive to deploy or simply cannot handle the task.
Humans therefore always face unknown situations that are mostly generated by other humans. This means mistakes, a lot of mistakes, on a daily basis. Decreasing mistakes leads to using technology but if that is not the goal then a completely different approach is needed for getting good results from humans.
And here it comes - leading with defects and mistakes. The best team means that this team can handle the outcomes of the mistakes in the best possible way. Think about it in terms of how to get the best outcome regardless of the number of mistakes my team makes?
And this brings me to the secret sauce - understanding the internal making of human behavior. In our mentoring program, we bring out the hidden inner mechanics that guide the decision-making process and show that an untrained individual never plays to win but always plays a not-to-lose strategy. Every individual has their own unique style of how they minimize the risk of losing. By understanding this behavioral pattern, I first got very clear on how I personally tick and what makes my decisions weak. With that knowledge, I can predict my own mistakes and once I learn the defense strategies of my leadership team, I am equipped with the insight that draws out our common safe zone. Every time a challenge pushes us out of it, predicted behaviors and bad decisions follow.
This knowledge has allowed me to lead over 30 different organizations in a compressed time. What I mean by that is the only difference between good and bad in business is the time it takes to get to a certain result. Knowing the inside tools of human nature allows the leader to reduce the time it takes to achieve any milestone. In .Contriber mentoring approach I provide the tools to unlock internal time to materialize dreams regardless of the number of mistakes made.